Wednesday, December 3, 2008

Another Report on Creativity and the Workplace: The Need Keeps Growing

I found another report on my favorite topic. This need for creativity in the workplace is receiving more attention. I don't think we're at a tipping point yet. Regarding the recession, many reasons could be made for continuing as we are. However, perhaps we wouldn't be in the mess we are if our leaders and CEOs had been more creative -- or at least somewhat responsive -- towards the problems as they were coming up.

I'll quote the beginning of the article here, and then you can click over to it. I'm always cheering when I find someone smart who articulates the topic so very well!

"Educators and employers agree that creativity is increasingly important in U.S. workplaces, according to a recent report. Yet, the report suggests a disconnect exists between what survey respondents say they believe and how they act: In fact, findings indicate most high schools and employers provide creativity-conducive education and training only on an elective or "as needed" basis.

The report, "Ready to Innovate: Are Educators and Executives Aligned on the Creative Readiness of the U.S. Workforce?," was released in April by the Conference Board and Americans for the Arts, in partnership with the American Association of School Administrators (AASA). Researchers surveyed 155 public school superintendents and 89 American business executives to identify and compare their views on creativity.

The study is a follow-up to a 2006 report from the Conference Board, Corporate Voices for Working Families, the Partnership for 21st Century Skills, and the Society for Human Resource Management, titled "Are They Really Ready to Work? Employers' Perspectives on the Basic Knowledge and Applied Skills of New Entrants to the 21st Century U.S. Workforce." In that earlier report, employers rated creativity and innovation among the top five most increasingly important workplace skills over the next five years. (See "Survey reveals the skills employers covet.")

The Conference Board also noted in a study last year that stimulating creativity and enabling entrepreneurship are among the top 10 challenges now facing U.S. CEOs."

Click here to finish the article:
http://www.eschoolnews.com/news/top-news/?i=53690

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